BRAND IDENTITY: ORBIT KENDAMA’S

Breif: Unearth a long-forgotten past-time but make it relevant for today.

Problem...

Many university students live an unbalanced lifestyle. The drinking and party culture leads to many falling behind on work.  The combination of high quantities of alcohol and work pressure can put a lot of pressure on a young person's mind.

Solution...

Create a brand aimed at Gen Z students aged between 18 - 25, that helps them to find balance in their life. Encouraging them to be sociable and have fun whilst also being conscious of their focus and mindfulness.

The Kendama is an ancient Japanese toy, it is a development of the French game ‘Bilboquet’ imported through the Silk Road reaching the Nagasaki Port in the 18th Century. It was initially a drinking game called ‘Sun and Moon ball’ but today it is a game of persistence, focus and mindfulness.


Practising Kendama in Japan is viewed as a martial art or ‘Do’. Mastering the art of training body and mind is seen as improving your character. It requires ‘Shinen and Kokoro’ (concentration and persistence) making it a respected characteristic by employers.

To reflect the history of the product, this brand has two sides, light and dark. A mindfulness brand by day and a sociable drinking brand by night. The core values are balance, play and focus.


The name ‘Orbit’ is inspired by its original name ‘sun and moon ball’. The light and dark colour palettes are used to emphasise the contrasting sides of the brand.

To emphasise the two sides of the brand, the logo is a clear, balanced, visual representation of the daytime sun with the nighttime moon reflected underneath it. Using the typeface Marvin visions as a nod to the celestial-themed
brand identity.